Who I Am

Ben de Pfeiffer-Key is a Transformational Coach with over 20 years of experience helping global brands embed inclusion into their culture, leadership, and talent systems.

He has led award-winning work across Talent Acquisition, Cultural Transformation and Diversity, Equity & Inclusion for companies including Burberry, Capri Holdings Limited, Yoox Net-a-Porter Group and Topshop Topman.

Through his coaching, Ben empowers leaders to develop inclusive behaviours, supports DEI professionals to influence change, and helps underrepresented talent break through systemic barriers to thrive.

Named a Vogue Businesses’ Champion of Change in their annual 100 Innovators list in 2024, and on Diversity in Luxury Leaders List in 2025, Ben also mentors the next generation of fashion talent through collaborations with institutions including Central Saint Martins, London College of Fashion, and Fashion Retail Academy.

Whether working with executives or emerging professionals, his mission is clear: to create inclusive environments where diverse perspectives are not just welcomed—but drive commercial impact. His approach focuses on sustainable, meaningful change over short-term fixes—helping brands build long-term competitive advantage through inclusion.

A smiling man with beard and glasses, wearing a black blazer and black t-shirt, against a white background.

Ben de Pfeiffer-Key

Transformational Coach

Mission and Values

To build inclusive habits, systems, and behaviours—so that every person, especially those historically excluded, can feel they truly belong.

  • It’s in the behaviours we model, the decisions we make, and the systems we design. Every interaction is an opportunity to include.

  • We know inclusion is working when people feel they belong. Not when it’s written on a wall, but when it’s felt in every room.

  • Inclusion starts at the top. Leaders set the tone—and when they act with intention, others feel empowered to show up fully.

  • We go beyond access and fairness—we look at who holds power, who benefits, and how we remove the barriers in their way.

  • Inclusion isn’t a one-off initiative—it’s embedded in hiring, leadership, language, space, design, and everyday choices. It’s a habit.