Fashion should reflect the world — not just one predetermined portion of it. But making sure there’s a seat at the table for a diverse variety of voices and backgrounds has been a long, evasive task. Change in fashion will only happen thanks to the work of those with a vision for a better future and the ambition to act on it. These innovators are those such visionaries, working on the front lines to ensure that they leave the industry better off than when they entered it.
Ben de Pfeiffer-Key is a transformational strategist and coach who works with brands to help diverse talent thrive at a time when progress on DE&I is backsliding, with many brands having back-pedalled on past policies. He has over 20 years of experience across talent acquisition, culture transformation and diversity, equity and inclusion (DE&I).
His experience with major global brands — including Capri Holdings and Yoox Net-a-Porter Group — has given Pfeiffer-Key a keen understanding of how to implement inclusive talent strategies in practice. Currently, he consults with brands, including Lululemon, and his expertise spans from designing physical locations to creating emotionally safe spaces that support and welcome diversity.
While many DE&I strategies target the lower ranks, true change requires buy-in from the top levels. Pfeiffer-Key has experience coaching leaders on how to develop the behaviours and environments that support underrepresented talent, with a particular focus on the LGBTQ+ community and neurodivergent individuals. He also coaches underrepresented talent on how to advocate for themselves and break through barriers, working with institutions such as Central Saint Martins, London College of Fashion and Fashion Retail Academy to mentor the next generation of industry talent.
Pfeiffer-Key also hosts ‘The Belonging Conversations’ podcast, which launched in April, covering topics like social mobility, the intersection of social justice and neurodiversity, as well as mental health advocacy in the workplace.